PoundPartners
An affiliate program with high rates, fair terms and payouts without delays. Bring the traffic — collect the revenue.
RevShare, CPA and Hybrid — pick the terms that fit your traffic.
Regular payouts in your preferred currency, with no hidden fees.
Detailed analytics on your traffic and revenue in real time.
Dedicated support and guidance at every step of the way.
These Terms and Conditions (the “Terms” or the “Affiliate Agreement”) govern participation in the affiliate program described on this website (the “Program”). By submitting an application and by accessing or using any part of the Program, you agree to be bound by the Terms. They form a legally binding agreement between you (the “Affiliate”, “you”) and the operator of the Program (“the Company”, “we”, “us”). Please read them carefully before you register.
We may revise the Terms from time to time without prior notice. Any change to the Program — including new features, tools or promotional resources — is covered by the Terms as amended. Continued participation after a revision is published counts as acceptance of it, and the current version is always available on this page.
A breach of the Terms may lead, among other consequences, to the suspension or termination of your rights as an Affiliate and to the forfeiture of any Commission earned while the breach was taking place.
By signing up for the Program you confirm that you have read, understood and accepted the Terms; that you are of the age required to enter into a binding contract; and that you are entitled to accept the Terms in your own name or on behalf of the entity you represent. If you do not accept them, please do not register.
The Terms take effect on the day you sign up. Subject to them, we grant you a limited, non-exclusive, revocable and non-transferable right, for as long as this agreement is in force, to promote our products and services and to refer prospective players to them.
Affiliate — the individual or entity applying to take part in the Program. Affiliate Account — the account opened once an application has been approved. Affiliate Agreement — these Terms together with the commission structure agreed for each product or brand and any further rules or guidelines we communicate from time to time. Affiliate Application — the application submitted in order to join the Program.
Affiliate Links — the tracking hyperlinks used to send traffic from the Affiliate Website or any third-party placement to the Company Websites. Affiliate Website — any website operated or controlled by the Affiliate. Affiliate Wallet — the online balance held in the Affiliate’s name into which Commission and any other amounts due are credited and from which they may be withdrawn.
Company — the operator of the Program together with every company in its group, including its parent companies and their subsidiaries. Company Websites — the gaming websites promoted through the Program, including their mirrors, as made known to the Affiliate and as brands are added or withdrawn over time.
Commission — a share of Net Gaming Revenue, a fixed amount per New Customer (CPA), or a combination of the two (Hybrid), as set out in the applicable commission structure. Commission Structures — the specific reward terms expressly agreed between the Company and the Affiliate.
Net Gaming Revenue (NGR) — all amounts staked by New Customers, less winnings paid out, bonuses issued, net balance corrections, administration fees, and losses from fraud and chargebacks. NGR is counted only for New Customers referred by the Affiliate. New Customer — a first-time customer of the Company who registers through an Affiliate Link and makes a qualifying first deposit at or above the applicable minimum, in line with the terms of the relevant Company Website. The Affiliate, its staff, relatives and friends are excluded.
Confidential Information — any commercially valuable information relating to the Company, such as financial reporting, trade secrets, know-how, pricing and custom quotes, business plans, products, databases, technology, marketing plans, methods of operation and information about players and other users of the Company Websites. Intellectual Property Rights — all registered and unregistered intellectual property anywhere in the world, including patents, trademarks, service marks, know-how, brand names, logos, design rights, database rights, copyright, domain names and goodwill, together with any applications for them.
Group — in relation to a party, every person that controls, is controlled by, or is under common control with that party. Parties — the Company and the Affiliate. Personal Data — any information relating to an identified or identifiable person, as defined by the GDPR. GDPR — Regulation (EU) 2016/679 together with any other data protection legislation applicable to the activities covered by these Terms.
To join the Program you must accept these Terms by ticking the relevant box in the Affiliate Application, which then forms part of the Affiliate Agreement. Acceptance of an application is at our sole discretion and our decision is final; we will confirm the outcome by e-mail. At any point during the term we may ask for documents verifying the details in your application or account, such as bank statements, personal or corporate identification and proof of address. Keeping the information you give us accurate and up to date is your responsibility alone.
Keeping your login details confidential and secure is entirely your responsibility. Any unauthorised use of the Affiliate Account that follows from a failure to protect them is down to you, and you remain liable for everything that happens under the account, whether or not you did it yourself. Tell us immediately if you suspect that the account is being used illegally or without your permission.
Participation is personal. Opening an account on behalf of a third party, brokering accounts and transferring an account are not allowed; if you wish to transfer an account to another beneficial owner you must ask us for permission first. You may not open more than one Affiliate Account without our prior written consent.
You agree to use your best efforts to actively advertise, market and promote the Company Websites in line with this agreement and with our instructions, to act in the Company’s interest, and to do nothing that could damage its reputation or goodwill. Promotion is permitted only through the Affiliate Links and materials we supply or approve; no other method of advertising on our behalf is allowed.
The development, operation and maintenance of the Affiliate Website, and everything published on it, are your responsibility. It must comply with all applicable law, including the GDPR, work to a professional standard, and never be presented in a way that could be confused with the Company Websites or suggest that the Company owns or operates it.
The Affiliate Website must not carry defamatory, libellous or discriminatory material, nor violent, obscene, derogatory or pornographic content, nor anything else that would be unlawful in the country being targeted.
Branded keywords must not be used for contextual advertising and branded traffic must not be sent to the Company Websites. A New Customer acquired in that way is not valid under this agreement, and any Commission connected with such players may be frozen or withheld at our discretion.
You must not generate traffic by registering as a player yourself, whether directly or indirectly through associates, family members or third parties. Doing so is treated as fraud.
You must not seek to profit from traffic that is not generated in good faith. If you suspect that a player you referred is involved in bonus abuse, money laundering, fraud or any other abusive activity, notify us at once. Players found to be bonus abusers, money launderers or fraudsters, or who assist in affiliate fraud, are not valid New Customers and attract no Commission.
Where a large win occurs at the end of a month (between the 20th and the last day) and the player’s balance is still unspent, or is lost during the following month, those funds are not included in Revenue Share or Hybrid commission.
If half or more of your New Customers in a given month make only a minimum first deposit, that traffic is treated as motivated and the related Commission may be frozen or withheld at our discretion. The same applies to the whole month’s volume where more than half of your New Customers make only a first and a second deposit, or make only the small number of deposits set as the baseline in the commission structure — in those cases we may decide not to pay Commission on that traffic at all.
Where more than half of your New Customers in a month make only a few deposits and show little or no gaming activity, the traffic is treated as poor quality and the related Commission may be frozen or left unpaid.
“Motivated traffic” includes, without limitation: crossing IP addresses; incorrect or fabricated personal details; fraudulent use of payment methods; near-identical patterns of gaming activity; and an absence of genuine engagement.
If a fifth or more of your total volume of New Customers turn out to be bonus abusers, money launderers or fraudsters, or to assist in affiliate fraud of any kind, none of those players count as valid and no Commission is payable on your traffic as a whole.
Traffic quality is measured mainly by the ratio of deposits to cost, which should reach at least 80% by the end of each calendar month; a deviation of up to 10% is tolerated. Where the monthly figure falls short of 80%, we may pause traffic until the ratio recovers, or adjust payouts so that the ratio comes out at 80%. If the ratio is 25% or lower at month end, we reserve the right to withhold Commission payments.
We may ask you by e-mail or messenger to pause traffic so that its quality can be checked or a suspected fraud investigated. Once you receive such a request you must stop sending traffic; players who register after the request will not count as valid New Customers, and Commission connected with them may be frozen or withheld.
We may also cancel your current deal and set new terms unilaterally, giving you one banking day’s notice — for example where traffic quality is low, or where conversion is weak enough to result in a negative balance. Once the notice period has passed, all subsequent registrations, first deposits and further deposits are paid under the new terms.
Affiliate Links and any advertising featuring our Intellectual Property must not be placed on unsuitable websites, whether yours or a third party’s. Unsuitable placements include, among others, sites aimed at children; sites displaying illegal pornography or promoting illegal sexual acts; sites promoting violence, illegal activity, or discrimination on grounds of race, sex, religion, nationality, disability, sexual orientation or age; sites that infringe third-party intellectual property; and sites that breach applicable advertising regulation or codes of practice.
Affiliate Links must be displayed at least as prominently as any other commercial link on the Affiliate Website. Only links issued by us within the scope of the Program may be used, and masking them so as to conceal the source of traffic is prohibited.
Written permission is required before you send any e-mail or SMS that carries our Intellectual Property or promotes the Company Websites. Where permission is granted, you must ensure that every recipient has expressly consented to receive that form of marketing and has not opted out, and it must be clear that the message comes from you rather than from the Company.
Any use of our Intellectual Property Rights must follow the brand guidelines we provide and is always subject to our written approval. You may not register domain names, search terms or other identifiers for search engines, portals, app stores, sponsored advertising or referral services that are identical to, or incorporate, our trademarks.
Banners, images, logos and other advertising layouts carrying our Intellectual Property may only be used where we supplied them or, if you produced them, approved them in writing; approved material must not then be altered. Obtaining approval in good time and keeping a record of it is your responsibility.
You may not offer cash-back, value-back or comparable schemes other than those run on the Company Websites themselves.
The Company is committed to responsible gaming and to the prevention of gambling addiction, and you agree to help convey that message. You must not target anyone under 18, or under the legal gambling age in their jurisdiction where it is higher.
You must not target any territory in which gambling is unlawful, must comply with applicable law at all times, and must not engage in any illegal act connected with the Program. Where this is breached, Commission from your activity may be frozen and confiscated and the Affiliate Account may be blocked.
You must comply at all times with the GDPR and with any other data protection law, regulation or directive applicable in your territory, including the rules on cookies.
All risks, costs and expenses incurred in meeting your obligations under this agreement are yours alone.
You will assist us promptly and supply any information we request so that we can monitor your activity within the Program.
Commission paid on players referred in breach of this agreement, or connected with fraudulent or falsified transactions, must be returned on request.
3.1 Referring players. We grant you a non-exclusive, non-assignable right, for the term of this agreement, to direct New Customers to the Company Websites as agreed. No Commission or other compensation is payable on business secured by anyone other than you.
3.2 Licence to use our intellectual property. For the term of this agreement we grant you a non-exclusive, non-transferable licence to use our Intellectual Property Rights solely for displaying promotional materials on the Affiliate Website or other approved placements. The licence may not be sub-licensed, assigned or otherwise transferred.
3.3 Player data. The Affiliate has no access to the Personal Data of the Company’s customers.
We will use our best efforts to give you the materials and information needed to implement the Affiliate Links. At our discretion we will register the New Customers you refer and track their transactions, and we reserve the right to refuse or close player accounts where necessary. We will provide reporting tools so that you can review your Affiliate Account and Commission, and we will process your personal data — including username, e-mail, name, date of birth, country, address, telephone number and payment details — as needed for security, anti-money-laundering compliance and the management of our relationship. Provided you keep to this agreement, we will pay your Commission in accordance with section 6.
Where you breach this agreement, are suspected of doing so, or are negligent in performing your obligations, we may: suspend your participation while we investigate and hold back Commission payments for that period; withhold Commission or other payments connected with the campaign, traffic, content or activity concerned; retain amounts sufficient to cover any indemnity or liability arising from the breach; terminate the agreement with immediate effect; and retain funds left in the Affiliate Wallet that are not withdrawn within six months of termination. These remedies are cumulative rather than alternatives.
6.1 Provided you keep to this agreement, you earn Commission on the terms of the applicable commission structure. We may change the percentage or the method of calculation at our discretion.
6.2 Commission is calculated at the end of each month and paid monthly in arrears, no later than the 10th day of the following month.
6.3 Payment is made through the Affiliate Wallet. Verification and know-your-customer documentation may be required before a withdrawal is released.
6.4 The minimum single withdrawal is €20; a higher threshold may apply to bank transfers.
6.5 Where Commission has been miscalculated we may correct the error at any time and adjust payments accordingly.
6.6 We may offer you the opportunity to restructure your commission plan at our discretion.
6.7 Accepting a Commission payment settles the relevant period in full. If you disagree with an amount, you must tell us in writing within fourteen days.
6.8 Commission is quoted exclusive of VAT and any other tax; paying the taxes due on your earnings is your responsibility alone.
6.9 For CPA and Hybrid deals, unless agreed otherwise: negative revenue share is deducted from the CPA portion of the Commission; duplicate accounts and self-excluded players are likewise deducted from the CPA portion; where a cap has been negotiated, Commission is paid only up to the agreed number of first-time depositors; and the standard baseline across all geographies is €20, which appears in the affiliate platform as the accumulative deposit figure under the CPA conditions. An initial test cap is released once you have produced at least ten qualifying first-time depositors meeting the agreed requirements; until then we may hold the withdrawal. Attribution windows run from registration to first deposit and depend on the source: 30 days for social, e-mail, SMS and app-campaign traffic, 45 days for PPC, and 60 days for SEO and ASO. Deposits made after the applicable window are not payable.
6.10 Dormant balances. To keep the Program administratively and operationally sound, we reserve the right, at our sole discretion, to reduce, cancel or forfeit any balance that has sat unclaimed in the Affiliate Wallet for six months or longer. We may try to reach you on the contact details held for the account before doing so, and keeping those details and your payment information current is your responsibility.
During the term you may receive Confidential Information about our business, operations, technology and the Program, including the Commission you earn. You agree not to disclose it to any third party without our prior written consent and to use it only for the purposes of this agreement; these obligations continue after termination. You must not issue a press release or similar public statement about your participation in the Program without our written consent.
8.1 Term. The agreement starts when your application is accepted and runs until it is terminated. Either party may terminate on 30 days’ written notice, with e-mail treated as written notice taking effect on receipt. We may also terminate immediately if you are in breach.
8.2 On termination. You must promptly remove all banners, creatives and Affiliate Links from your placements. Every right and licence granted to you ends, you must return any Confidential Information, and you must stop using our Intellectual Property.
8.3 Commission. No further Commission accrues or is payable from the date of termination.
9.1 Disclaimer. We give no warranty, express or implied, in respect of the Program, the Company or the Commission arrangements. We do not guarantee that our sites will run without interruption or error, and we are not liable for the consequences if they do not.
9.2 Indemnity and limitation of liability. You will indemnify and hold harmless the Company, its directors, employees and representatives against any liability, loss, damage or cost resulting from your breach of this agreement, from the performance of your obligations under it, from your negligence, or from unauthorised use of our creatives or links. We are not liable for direct, indirect, special or consequential loss — including lost revenue, profit or data, or harm to goodwill or reputation — arising in connection with this agreement or the Program, even where we were told such loss was possible.
9.3 No waiver. If we do not insist on strict performance of a provision on one occasion, we do not lose the right to enforce it, or any other provision, later.
9.4 Relationship of the parties. Nothing here creates a partnership, joint venture, agency, franchise, sales representation or employment relationship, and you have no authority to make or accept offers on our behalf.
9.5 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control. Where such an event lasts more than 30 days, either party may terminate with immediate effect.
9.6 Assignment. You may not assign this agreement without our prior written consent.
9.7 Severability. If a provision is held invalid, illegal or unenforceable, it is ineffective only to that extent and the rest of the agreement stands.
9.8 Language. This agreement was drafted in English; where a translation conflicts with it, the English version prevails.
9.9 Changes. We may amend any part of this agreement at any time by publishing a notice of change or a new version on the website. If an amendment is unacceptable to you, your remedy is to terminate; continuing in the Program after publication is binding acceptance of it.
9.10 Priority. Where these Terms conflict with any other provision, condition or arrangement on the same subject matter, whether written or oral, these Terms prevail.